The Global Water Softeners Market: Why the Market is Set to Hit US$1464 Million by 2025

Is your water soft or hard?

Hard water has high mineral content.

It’s rich in magnesium, calcium, and iron ions.


Water hardness increases the more minerals it contains.

The name “hard water” refers to water that’s problematic or difficult to work with.

According to the World Health Organization, hard water is safe for drinking BUT has CORROSIVE and SCALING effects upon prolonged exposure on things or surfaces.

Hard Water and Residential/ Personal Use

  1. Hard water and soap

Hard water reacts with soap to form soap scum responsible for creating a layer of scales on bathroom surfaces. If left on the surfaces for long, the scum becomes difficult to remove.

The mineral content of hard water also reacts with fatty acids in soap. It results in lime soap responsible for reducing the efficacy of soap.

Lime soap is inefficient in washing clothes, hair, and dishes. Therefore, it takes lots of rubbing for soap to lather, resulting in wastage.

  • Hard water and hair

Hair is made up of tiny scales on the shaft or follicle.

Soap scum and high mineral content in hard water cause the scales to stand, resulting in rough hair that easily tangles. As a result, washing rough and tangled hair, and rinsing out soap becomes difficult.

The prolonged buildup of mineral on your hair follicle leads to brittleness and thus break down.

Whereas hair is negatively charged, minerals in hard water are positively charged. This means exposure to hard water still affects hair even without using soap. Such hair becomes weak, dries and dies. Dead hair follicles result in hair loss.

Other effects of hard water on hair include:

  • Greying of hair
  • Sudden hair loss or fall
  • Scalp eczema
  • Split ends
  • Thinning of hair
  • Dull, lifeless and tangled hair
  • Dandruff
  • Brittleness leading to hair breakage
  • Hard water and the skin

Substances such as soap don’t dissolve easily in hard water, leaving a layer of scum or residue on the skin. Washing clothes and bathing increase the risk of skin irritation.

Bathing involves first lathering shampoos, soaps, and conditioners on the body. Slow formation of lather wastes the cleansing agents and makes it difficult to rinse yourself. This is attributed to the residue deposited on your skin as a result of hard water reacting with your soap.

The residue deposited on your skin blocks pores, causing natural oils and moisture leaching from your skin. This causes skin irritation that results in flaky, dry and itchy skin.

Prolonged use of hard water results in dry skin. It also affects sensitive or problematic skin. For instance, it causes more dryness and discomfort on the skin with psoriasis, dermatitis, and eczema.

Therefore, hard water causes a more critical and frequent breaks out of such conditions. Other effects of hard water on the skin include:

  • Dry skin leading to acne break out, itching, cracks, inflammations, and flakiness
  • The total failure of the skin’s natural antimicrobial properties because natural oils don’t reach the epidermis
  • Eczema
  • Free radicals on healthy skin cells from hard water impurities breakdown collage, leading to wrinkles formation
  • Hard water and laundry

Lots of detergent goes into softening hard water instead of cleaning your clothes. The result is more detergent being used when washing.

Hard water reacts with detergent and the residue left behind to form small particles of minerals known as soap curd scum. Together with soap, the scum acts on delicate cloth fibers, weakening and thus shortening the lifespan of your clothes.

Hard water results in yellowing of white clothes, fading of colors, reducing fabric life, and increasing washing machine wear. It also results in using more detergent, additional rinses, and extra wash cycles to clean your laundry.

Other effects of hard water on laundry include:

  • Fabrics feel harsh and stiff
  • Weakened fabric fibers
  • Fading color and yellowing, graying or dying of fabric
  • Colored fabrics develop grey or white patches
  • Hard water and kitchenware or bathroom fittings

Hard water reacts with soap to form a scum that affects sinks, kitchenware, bathroom fittings, tiles, etc.

Scales and film build-up on kitchen and bathroom fixtures, including tiles. Other effects include:

  • Shortened water heater lifespan
  • Blackening of expensive bathroom fittings
  • Clogging of pipes and plumbing fixtures such as showerheads, leading to failure of water heaters, washing machines, and dishwashers.
  • White film on dishes and glasses; noticeable even after cleaning
  • Power wastage and increased energy bills
  • Impairs the functioning of washing machines, dishwashers, and kettles
  • Forms carbonic acid that corrodes pipes

Hard Water and Industrial Use

Hard water also affects industries negatively as follows:

  • Wastes soap, minerals adhere to fabrics, impart colored spots on fabrics, and affects shades of colors on dyed clothes in the textile industry
  • Affects sugar crystallization and results in deliquescent in the sugar industry
  • Reacts with expensive dyes to form impure shades and spots on fabrics in the dyeing industry
  • Reacts with materials and chemicals in the paper industry and affects the paper color
  • Wastes soap and cause fabric discoloration in the laundry industry
  • Reacts with drugs to produce undesirable results in the pharmaceutical industry
  • Affects cement hydration, and hardened concrete strength

All these negatives are signs that your water is hard and requires softening.

Benefits of Hard Water

Despite all the disadvantages of hard water, it’s beneficial in the following ways:

  • Strengthens teeth and bones when consumed because it’s rich in iron and calcium, minerals essential for teeth and bone development.
  • It doesn’t cause lead poisoning if lead pipes are used as water inlets into homes because hard water can’t dissolve lead.
  • Safer for drinking and tastes better than soft water

According to a study, hard water is safe for drinking and may have a positive impact on your health.

Water Softeners

Water softeners help convert hard water into soft water to eliminate all the negative effects of using water rich in mineral content.

They use distillation, reserve osmosis, and ion exchange process to convert hard water into soft water.

If you’re tired of the effects of using hard water, you can buy the best water softener that’s made to meet your unique needs.

Forecast into the Water Softener Market

According to QY Research, the international water softeners market hit US$1,036 million in 2018. The figure is forecasted to reach US$1,464 million in the next 5 years.

During the forecast period from 2018 to 2015, the market is expected to grow at a CAGR of 5.07%. Leaders in the global water softeners market analyzed in the research include:

  • Culligan
  • Coway
  • Whirlpool Corporation
  • EcoWater Systems
  • Harvey Water Softeners
  • BWT AG
  • Haier (GE)
  • Kinetico
  • Aquasana
  • A.O. Smith
  • 3M
  • Canature
  • Kenmore

The companies put emphasis on creating innovative water softening technologies to reduce water pollution resulting from releasing residue into natural water bodies such as rivers and lakes.

As an example, EcoWater Systems is developing water softeners with the capability to adapt to water hardness. It aims at delivering a custom water softening solution.

Drivers of the Global Market for Water Softeners

Increasing awareness of the disadvantages of hard water in residential and commercial applications is driving the international water softener market.

The demand for water softeners is predicted to continue rising as many developing nations worldwide realize the need for soft water.

Moreover, increasing investments in water softener technology are expected to bring up lucrative opportunities in the worldwide market.

In previous years, more water softener kits were installed in the residential industry as urban households continue to grow.

It’s forecasted that the fast-paced growth of urbanization, water paucity, and increasing groundwater hardness will continue to drive water softeners to demand in the next decade.

Segmentation of the Global Market

The global market of water softeners is segmented into salt-free and salt-based water softener types. It’s also segmented into industrial, residential, and commercial segments based on application.

The residential market segment is expected to be the highest consumer of water softeners in the next five years. This has been attributed to an ever-growing consumer base. Commercial water softeners are also anticipated to gain traction.

Regional Forecast of the Global Water Softeners Market

The international water softeners market is segmented into the following regions:

  • Asia Pacific
  • North America
  • Central and South America
  • Europe
  • Africa
  • The Middle East

The Asia Pacific is expected to continue to grow in demand for water softeners within the forecast period. The drivers for water softeners demand in these regions include emerging economies of China and India. Moreover, growing awareness of water softeners and the benefits of soft water in everyday use will also drive regional market growth. Europe and North America are also anticipated to drive water softeners demand in the next decade.

Photography and News Paper Articles

There is a reason why reading a newspaper and a book of the same length take a different duration. You will finish reading the newspaper first and the book later as much as they have similar word length. Newspaper is a product of the media industry whose main objective is to attract a diverse clientele. They have to make sure they use all means to attract their readers. People judge the content of a newspaper by just the front cover photo. If it is an advertisement then corporate who advertises on the front page have a higher quotation than the rest of the pages. It is this phenomenon that the cameraman should consider the type of photograph they place on any part of the newspaper. For example, a hotel room photoshoot has different hotel photography pricing than any other random snapshot.

The power of a photograph in a newspaper

Brings the subject matter in perspective

Just from a simple look of a photograph, you have an idea on the content of the message that accompanies the image. It is the reason why someone decides whether to continue reading the content or not. In a case where you have read the entire newspaper, it is a common scenario to skip part of the newspaper. Most of the times it is a part that lacks a photo. A photograph attracts the reader to continue perusing the newspaper and even have the urge to get the message in line with the image.

Attracts readers to get the information

Information of public interest must always be accompanied by a photograph. A study of the impact of images on the reader’s mind by a US university took two newspapers with the same message. One was accompanied by a photograph while one only had the title to introduce it. It was evident that the one with an image accompanying it had more readers than the one without. The only way to get the attention of a viewer is through a striking and attractive photo.

Visualizes the subject matter

What comes to your mind when you just see a photo of an amputated beautiful lady? This is a part of the magazine that you cannot just miss to read. Before you even start reading there are questions that already linger on your mind. What happened? Is she still alive? How does she survive? This means that it is just the image that has ignited your logic and subconscious mind to just think of the common questions. You will not pass that part however busy you may be.

Social connection

A celebrity of a prominent person also has a connection with the viewers. In case it is the image of your favoritemusician, you would want to know the reason why he appears on the print media. You now understand the reason why some of the blue-chip companies opt to get images of celebrities as their brand ambassador or appear on the billboards despite the high costs of using them. The benefits surpass the investment.

Relieves stress and anxiety

You need to break the monotony of reading between the lines all the time. It is tiresome to the eyes and also attracts sleep. Do you know why people prefer to spend time on their social media pages than the books- the power of images on cognitive skill?

Despite the powerful impact of the images you need to take care of the type of image that you put on a newspaper print. It should be of high quality and also one that uplifts the moral standards.

Welding Technology: Know About Latest Welding Carts & Generators

Metalwork is a skill that needs creativity to come up with the best designs apart from just the skills you also need an appliance with features that also enhance your skills. This means that the skills and the quality of the equipment are directly proportional.  The welding is light in weight hence supports all the portability functions. It is important to have a cart to aid in movement from one point to the other. see welding carts: This is vital to enhance the durability of the machine. Why do you need a generator? There are areas that are not connected to a reliable grid. These areas experience a blackout and power shortages which hinder the overall functioning of a welder. In this case, then a welder must purchase a generator to support the function since this is an electrically powered machine. Some of the features that you need to check on a generator include


There is no need to get a generator that will not serve the purpose. As a welder, you have to know the amount of power in the form of current that your welding machine uses. This is the guiding principle of the kind of generator to acquire. A good generator must be efficient in terms of performance see: The new technology is such that most of them have automated functions so you do not need any skill to run it. Your work is to connect to the main switch and assume you have your own electric power connection.

Source of energy

The modern generators are power using either diesel or petrol or gas. It is upon you to make the best decision based on the power source that is affordable and reliable. There is no need of purchasing a generator which will stay idle and not serve you since there is no source of energy. What is its purpose then?

Fuel capacity

You are in business and you need t get a generator that conserves fuel. You have to check on the fuel capacity vis a vis the electricity consumption for the same amount of work. You need to get a generator that also helps you save on fuel as much as you also do not want to compromise on quality.

Power output

The question in this topic should be, is the amount of energy the generator produces enough to power the welder? If yes, then you can go to other additional features that support the functioning of the machine with ease

Other additional features that one needs to check on the generator include the optimization of the stick mode as well as the pipe welding mode. They have a hand to determine the performance of the app. It is important not to forget the cart which carries the generator from place to place. It must have well-lubricated wheels to enhance movement. Moreover, I should be made from a heavy metal since the generator may not be light in weight as such depending on the size.

How It Works: The Process of Softening Well Waters

As much as the body requires a certain amount of minerals for specific functions, too much of it can be harmful. The underlying rocks that support the well waters have different mineral components that make the water hard and harmful for domestic use. In addition, there could also be reactions, especially when dealing with calcium products like milk. This is the point you now need to soften the water as a surety for use. The overall goal of water softening is just to remain with sodium as the only ion. Since time immemorial there are many processes involved in softening water. The method depends on many factors of which some of them include

In perspective, we will look at four processes that make you enjoy the benefits of soft water.

i.    Ion-exchange method

In chemical reactivity, the reactivity series provides the ranks of different minerals and the rate of reactions. An ion with high reactive series removes ions from a lesser reactive mineral. Our aim is just to remain with the sodium ions in the water. In this method, resins with magnesium and potassium ions are exposed to the water to react with them. The advantage of this is the calcium is at a lower level hence easy ion exchange. At the end of the process, the water is exposed to sodium or potassium hydroxide for regeneration leaving the water easy to handle. These are some of the components in the soap that turn hard water into the fatty components and further lead to the formation of form for laundry operations.

ii.    Lime softening

Lime is mainly composed of calcium bicarbonate which is a base that reacts to the ion of higher reactivity series that calcium; in this case- potassium and magnesium. The softening in this method means that all the ions in the hard water are broken to smaller particles which are easy to manage and handle. In fact, it is the most common method in commercial water treatment options. It is in the form of crystals or powder which is simply exposed to the hard water. Once they are broken down, the water has sediments which settle at the bottom of the water tanks. You have many options when it comes to distilling the soft water. This is a method that you have to make sure you get the right quality of lime that is exposed to the hard water to get desired results.

iii.    Chemical analyzers

Have you asked yourself the components of some of the hair products in the form of shampoos? This is the work of chelating agents that acts also as water softeners. The main component is the citric acid which has the same effect as the potassium and magnesium ion when exposed to hard water. There are areas where sodium phytate and other organic compounds are exposed to well waters- which are naturally hard to have a smooth feeling. Before you choose on whichever method, you have to make sure you test the level of toxicity of the hard water to determine the method and quantity of the chemicals that you need to expose to the well for softening. Soft water has many advantages especially when it comes to water for domestic use. There is no need for abandoning the well water because of the water hardness when there are numerous options to soften it.

Why People Who Want Total Body Workout Should Invest In Rowing Machine

Physical fitness is essential. It helps a person achieve and maintain ideal body weight and it also helps in avoiding dreadful diseases. There are many types of exercise; however, a total body workout is most ideal. It is the most effective method in burning calories and gaining muscle and bone strength because not only a specific body part is made to work, but all.

Using a dumbbell is a workout for the biceps. Using leg press tones the legs. Performing sit-ups gives six-pack abs. Isn’t it hassle and time-consuming to go from one instrument to another; or perform one routine after the other? Rather than performing these and many more exercises one by one, why not opt for a total body workout instead? With a full body routine, you can train the chest, abs, arms, legs, and back all at once. If you want to try this kind of workout to see for yourself how effective it is, you should buy a rowing machine and start getting the fit right at the comforts of your own home.

Using a Rowing Machine: How to Get Started A rowing machine is designed to simulate the process of rowing. This machine features an energy damper attached to a belt or strap and footrests. The first step in using this machine is to position the feet securely into the straps. Next, the body is positioned near the handle by properly bending the knees. Make sure to hold and grab the handle securely while rowing.

Then, start pulling off the footplate using the muscles of the legs. Once you have pulled enough, lean to a 45-degree angle ensuring the spine is aligned. A rowing machine is also called indoor rowing; meaning you can work out at home while watching your favorite movie.

Why Buy a Rowing Machine?
The act of pulling off the footplate works out the leg muscles. The process of pulling the handle back and forth works out the muscles of the arms. Leaning to a 45-degree angle works out the back muscles and while holding that position, you are working out your core muscles. After reading the steps listed above, by now you probably have an idea that a total body workout with just one equipment – rowing machine is possible. If you see a used concept 2 rowing machine for sale, then you should not think twice and buy it right away.

This machine offers many advantages making it a worthy investment. The first advantage, it is potent in toning the core, back and arm muscles. Remember you have to pull the handle by pulling the arms and body back. Your leg muscles will also be at work because you have to create resistance. The second advantage is — because it is a total body workout requiring continuous motion — it makes the heart at work, promoting blood circulation.

The third advantage is it is ideal for both beginners and pros because the rowing machine comes with adjustable resistance. The fourth advantage is it does not harm the joints and bones because they will not come in contact with hard surfaces. Last advantage is the possibility to workout at home – anytime.

Missouri News

On April 17 and 18, the Missouri LAOH State Convention was held.  Vice President, Mary Kathryn Victor did a marvelous job in organizing it at the Embassy Suites in St. Charles.  On Friday night, there was a Happy Hour, which all the LAOH from St. Louis brought appetizers and snacks.  The LAOH from Kansas City brought all the paper supplies needed.  It was a fun night where all the Missouri Ladies were able to meet and enjoy time with each other.  Then on Saturday morning, there was a meeting where the new LAOH Missouri officers were elected.  The new officers are:  President Mary Kathryn Victor (from St. Louis LAOH John F. Kennedy Division); Vice President Patti Clark (from Kansas City LAOH Padraic Pearse Division); Secretary Sandi Swift (from St. Louis LAOH John F. Kennedy); Treasurer Loretta Sheerin (from St. Louis John F. Kennedy Division); Historian Julie Dunn (from St. Louis John F. Kennedy Division); Missions and Charities Pat Karns (from Kansas City LAOH Padraic Pearse Division), and Catholic Action Julie Hogan (St. Louis LAOH St. Patrick’s Division).  Later in the day, all members could visit the St. Charles area of shops, go to the Casino or just visit.  Then at 5:00 p.m., LAOH Chaplain Lawrence Herzog said the Mass.  Following Mass, all went to a Banquet in the Hotel.  Fr. Lawrence Herzog installed the new officers after the dinner.  Fr. Herzog was presented with a LAOH Chaplain Sash from the Past President, Sharron Olsen.  Great time held by all.

Archbishop John Ireland Division 4 on parade

Saint Paul, MN, Saint Patrick’s Day in Saint Paul was simply grand!

We had a nice sunny day; mid-40’s by parade time (not bad for mid-March) and a wonderful turnout.The festivities started at 9:30 am Holy Mass sponsored by Archbishop John Ireland Division 4, AOH.

Mass was celebrated at the beautiful Cathedral of Saint Paul by Auxiliary Bishop Lee Piche – French, but as he noted in his homily, Irish on Saint Patrick’s Day.  The Mass included an Irish piper leading us in with the great piece “Slane” and ending with “A NationOnce Again”.  At Mass, the AOH Division 4 recognized our annual scholarship students who hail from three Catholic high schools in Ramsey County.

We also presented the Archdiocese of Saint Paul-Minneapolis with a $1000 donation to the Saint Paul Seminary. Our AOH members teamed up with the local chapter of the Knights of Columbus (whom we share members) preparing a terrific brunch in Hayden Hall (parish hall located in the basement of the Cathedral).After Mass, we were off to the 49th Annual St. Patrick’s Day Parade in downtown Saint Paul which started at noon.

The Archbishop John Ireland Division 4 marched with our fellow Hibernians from Minnesota’s Shamrock Division 1 along FifthStreet while the Brian Boru Bag Pipers (marching in front of us) provided arresting Irish “trad” tunes all the up the paraderoute for the thousands of onlookers. The parade ended at historic Rice Park where parade marchers and onlookers intermingled for a good old-fashioned Irish hooley


Finucane Portrait Dedicated

The Irish Echo newspaper recently held a St Patrick’s Day reception on Capitol Hill to unveil a portrait of the late Pat Finucane (1949-1989) – the slain civil rights attorney from Belfast.  The Echo commissioned artist Robert Ballagh to produce the painting.  Congressman Richard E. Neal Chairman of the Friends of Ireland and Congressman Chris Smith unveiled the portrait inside a well appointed meeting room in the Capitol Building just down the hall from the House Floor.

The portrait was unveiled to an audience of more than one hundred members of Congress and Irish American leaders. The AOH was well represented at the event that including Freedom for All Ireland Chairman Sean Pender, National Editor and Director Keith Carney and Washington brothers Jack O’Brien, John McInerney, Roury McDonald (whose father worked with Pat Finucane).  Baltimore brothers Daniel Layden, Mike Breen, Bill Pribyl and Malachy McAlister also attended.

The reception included a special guest, Pat Finucane’s wife Geraldine.  A truly moved Mrs. Finucane had trouble overcoming her bittersweet emotions at the event.  She thanked all for the special portrait and described all of the attendees in the rooms as “friends,” which was appropriate.